The Social Media MBA Guide to ROI Books
How to Measure and Improve Your Return on Investment
|Format:||Paper book / ebook (PDF)|
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars.
by Christer Holloman The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goal......
Price: $17.33 | Publisher: Wiley | Release: 2014
by Brooks Briz, David Rose Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research compani......
Price: $7.92 | Publisher: Wiley | Release: 2015
by Lam Thuy Vo Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media, senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories buried in social media.......
Price: $20.49 | Publisher: No Starch Press | Release: 2019
by Richard Heimann, Nathan Danneman The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. However, analyzing this ever-growing pile......
Price: $14.95 | Publisher: Packt Publishing | Release: 2014
by Sharan Kumar Ravindran, Vikram Garg With an increase in the number of users on the web, the content generated has increased substantially, bringing in the need to gain insights into the untapped gold mine that is social media data. For computational statistics, R has an advantage over other languages in providing readily-av......
Price: $24.88 | Publisher: Packt Publishing | Release: 2015